What is the one thing you’ll find on every showroom floor aside from four wheels and the fear of a bum deal? The window sticker.

Also known as the Monroney label, the window sticker is a universal data sheet mandated on all new passenger vehicles 10,000 pounds or less sold in the U.S. It’s meant to keep shoppers from getting swindled. It lists essential vehicle information such as vehicle equipment, safety rating, fuel economy, parts origin and suggested retail price free from marketing spin.

“The information is verified by the federal government (EPA and NHTSA) so we know it’s one standard across all automakers,” said Alex Epstein, director of Transportation Safety at the National Safety Council. “It is an excellent communication device for new or used cars at the point of sale.”

The Monroney is the single most important tool in helping the consumer make an…

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